Authority. This one word completes our Social Selling Maturity Curve model. Delivering value earns authority, which then yields positive commercial outcomes.
Today we discuss specific action items to move our level 2 (social selling participants) up to level 3 curators so we can scale our relationships and revenue.
Please see this YouTube video for a visual explanation of the model.
Authority was of course inspired by my friends at Rainmaker Digital on the Showrunner podcast this week.
This episode also reveals a critical vulnerability and failure that transpired this week.
Lastly, we dig into the importance of lead scoring and its positive impact on sales productivity.
Please do subscribe and leave a rating and review.